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LAUFEN SPACE MIAMI, USA

LAUFEN Space Miami went through a transformation and joins as a latest edition to the concept of a LAUFEN Space. Located in the heart of lush sanctuary Miami Ironside, LAUFEN opens its doors end of November 2021 and invites visitors to explore and engage with an interactive guided meditation concept raising mindfulness of rituals, health and multisensorial zoned out “zen” moments within the bathroom.


THE OPENING EVENT DURING ART BASEL 2021 | NOV. 30TH | 5 – 9 PM
COME AND SIT WITH US.

“EXPAND YOUR HORIZONS” AND EXPLORE THE MEDITATIVE JOURNEY THROUGH THE BATHROOM – AN IMPACTFUL, GUIDED MEDITATIVE EXPERIENCE.

As a celebration of opening the newly transformed LAUFEN Space Miami, we invite You to guided meditations stirring the relevance and mindfulness of your healthy rituals practices in the intimate space.

Find details here.


MIAMI – THE LATEST OPENING IN THE WORLD OF LAUFEN SPACES
The first LAUFEN space opened almost 2 years ago in Berlin. A spatial concept developed by designer Konstantin Grcic. A fluid, multifunctional environment, circulating around the ideation of flexible elements and platforms that serve as a stage for dialogue.

LAUFEN Spaces are opening up successively throughout the world, whereas LAUFEN Space Miami is the latest edition in the conceptual line. Located in the lush oasis of Miami Ironside where people come to work, craft, network, learn, but also come to relax, re-connect to nature, enjoy rhythms of eclectic sounds, good food and drinks (…) – a perfect, intimate yet very exclusive and from nature embraced hub for LAUFEN.

The LAUFEN Space showcases a curated location of products, inviting visitors to enjoy an entertaining experience of bathroom ceramics and discover how they interact with other forms of creative expression: intimate, irritating and always exciting.

TRANSFORMING BATHROOMS INTO LIVING SPACES
The personality of the traditional Swiss brand unfolds in a symbiosis of design, quality and functionality. As a premium brand under the umbrella of ROCA, LAUFEN is one of the leading international manufacturers with worldwide distribution. The company's core competence is its knowledge in the area of sanitary ware manufacturing. Over 125 years, the LAUFEN brand has been using the oldest malleable material known to man to make innovative sanitary products in state-of-the-art plants with legendary Swiss precision. Knowledge of the bathroom as a whole developed from the competence of LAUFEN in ceramics manufacturing, and sophisticated design.

OVERSIZED, INDUSTRIAL RACKING UNIT REMINDS OF INDUSTRIAL PROCESS
An oversize industrial racking unit, 12 meters long and over 3 meters high, becomes the dominant element in the space. This concentrated arrangement reminds us that sanitary ware is produced in an industrial process; while the diversity of the individual items reveals the innate perfection of design and craftsmanship. The associated metal wall structure allows direct comparisons and combinations of colors, surfaces and designs. The racking unit serves as an archive where the collections are arrayed in all their variety, just as in a library.

FREE AREA
The enormous free area – a second element of the spatial design – extends the public space into the interior. A deliberately makeshift aspect emphasizes the space’s claim to be an open area that aspires to be more than just a showroom for the products.

WORK AND PRESENTATION SPACE
On the elevated, second gallery level the space blends into an open work area including a library. Underneath, the space allows for talks, presentations, video installations and other eventful happenings that stir the experiential stories made with people, carried by products and the reasons why they are essential in our daily, healthy life.


Location:
LAUFEN SPACE Miami
Miami Ironside
7636 NE 4th Court, Suite 112
Miami, FL 33138, United States

Designers: Konstantin Grcic for LAUFEN Space & In-House design

Opening: November 2021

Contact:
usa@laufen.com
Tel: +1 (866) 696-2493
Fax: +1 (866) 264-7622