Laufen @ Salone del Mobile 2018

The complete press-kit including photos please download here.
For further information about the Brera Design Week please click here.

The internationally acclaimed Swiss architects Gabrielle Hächler and Andreas Fuhrimann are the masterminds of the Laufen booth for the Salone del Bagno 2018. Being inspired by the award winning Laufen image movie, they created a space reflecting the Swiss roots of the brand. The rough outside and the interior plaza are taking the industrial scale of the sanitaryware ceramic production from the production plant to the fair. In a stark contrast the sleek and glossy, yet almost sculptural spaces, for the different bathroom collections. A unique, strong and unmissable brand statement for one of the leading bathroom manufacturer.
On the new booth for the upcoming Milano Design Week, Laufen will feature The New Classic by Marcel Wanders, Kartell by Laufen by Ludovica+Roberto Palomba, Sonar by Patricia Urquiola, Ino by Toan Nguyen, Val by Konstantin Grcic, Cleanet Riva and Navia by Peter Wirz.
Presenting the first ideas for a classical contemporary collection designed by Marcel Wanders, Laufen once again demonstrates the power of collaboration, as well as its believe in innovation, moving forward with experimentation to generate dynamic solutions in the bathroom world.

17 - 22 April, Fiera Milano, Rho - Booth F21-G14, Pavilion 24



DIM SUM - showroom Kartell by Laufen
A path of research and experimentation in a gallery setting, to explore the innovative and functional vision of Kartell by Laufen.
Ludovica and Roberto Palomba continue the phase of experimentation and exploration of the unique bathroom project, presenting an engaging conceptual exercise on washbasins that combines design and research at Milano Design Week. The conceptual exercise is a voyage of evocative ideas, in which East meets West. A sort of box, completely in orange, in tribute to the tone that best represents the genesis of Kartell by Laufen. This temporary exhibit, a game of colour and architectural design, narrates the cultural essence, the creative and sensual language of Kartell by Laufen.
A study of simple and traditional forms, new and amusing silhouettes unfold in an exercise of research and study. Once again the Kartell by Laufen flagship store will be enhanced to generate a truly unique atmosphere, becoming a space of expression in every detail.

Milan Design Week 2018, 17 - 21 April
Flagship Store Kartell by Laufen, Via Pontaccio 10, Brera, Milano