LAUFEN U.S. managing director named to leadership roles

NEW YORK — OCTOBER 21, 2014 — LAUFEN, the award-winning Swiss-based designer and manufacturer of high-end bathroom solutions, announced today that its U.S. managing director, Javier Korneluk, has been appointed to the 2015 Board of Directors for the Decorative Plumbing and Hardware Association (DPHA), and has also been elected to serve on the 2015 Advisory Council of DPH for the National Kitchen & Bath Association (NKBA).

“I’m excited and honored to join these important and forward-thinking organizations,” said Korneluk, who brings over 20 years of exceptional leadership and strategic guidance experience to his new appointments. Previously, Korneluk held successful leadership roles at companies such as Victoria + Albert, Blanco, and American Standard. 
“I look forward to the challenge of working with other industry leaders to create pathways and solutions that drive our entire industry forward, creates positive momentum, and promotes valuable synergies between our mutual organizations and companies,” said Korneluk.
Since joining LAUFEN in September 2013, Korneluk has been credited with actively rejuvenating the more than 120-year old European company’s presence in the U.S. He has implemented several new marketing strategies to expand its dealer base, hired new sales and support staff, and modernized LAUFEN’s existing logistics systems. Most recently, he spearheaded the opening of a newly centralized warehouse in Columbus, Ohio. He has also successfully introduced LAUFEN’s signature product collaborations and materials to the North American market, expanding the innovative Kartell by Laufen collection in showrooms across the U.S., as well as introduced several new products, such as an expanded offering of the trendsetting ILBAGNOALESSI One product line.
“We are proud and confident that Javier’s supreme understanding of the manufacturing, distribution and overall sales management process will make him an invaluable asset to these organizations,” said Alberto Magrans, Senior Managing Director, LAUFEN. “We know he will do an outstanding job and bring a wealth of knowledge to the table.” 
For more information about Korneluk or to set up interviews, contact Lori Dolnick at or call (609) 490-0999 ext. 22.