THE NEW CLASSIC by MARCEL WANDERS STUDIO
LAUFEN PROGRAMMING AT
ICFF + WantedDesign Manhattan: CLOSEUP
October 29 - 11:00-11:50am EST
Join ICFF and WantedDesign Manhattan who will introduce Laufen and feature speakers Marcel Wanders, Gabriele Chiave (creative director at Marcel Wanders Studio), and Laufen Bathrooms for a lively discussion about the brand and how they created The New Classic collection.
CLOSEUP - a new design showcase that will take place from October 28-29.
CLOSEUP will have the production quality and feel of a TV show, with the interactivity and accessibility of a live stream. The inspiration behind this new format comes from TV production - a specialized set will be designed at Industry City in Brooklyn, where the event will broadcast from love. The two-day trade event will include product launches, trend direction, and virtual network experiences, connecting the A&D community with brands and North American studios. 27 companies will be presenting new collections through pre-recorded content, followed by live conversations and Q&A's with the brand designers/representatives, hosted by industry insiders. The new format will be available via live-stream, as well as on demand post event.