A product designed by Jader Almeida, Designer & Architect
"IMPRESSõES OF A CHANGE”
HOW THE DESIGN AND ART COMMUNITY SEES ITSELF CHALLENGED BY BRAZIL`S ECONOMIC SITUATION.
On the occasion of Art Basel Miami Beach and Design Miami, we invite you to an exclusive panel discussion and preview of Impressões by Laufen, a new installation exploring the concept of Brazilianness. Taking the title of the exhibition further, a multi-disciplinary panel will explore what the challenging situation in Brazil means to its design and art community. How will things change for the creative world and how will the creative world change things?
FRIDAY, DEC. 4TH // 7 PM
MULTI-DISCIPLINARY DISCUSSION PANEL
> To attend, please RSVP
before Thursday, December 3rd.
Moderated by Mara Sartore - Editor-in-Chief My Art Guides
Jader Almeida - Designer & Architect
Since 2004 Jader develops unique products for Brazilian and foreign industries, with his primary partner brand SOLLOS from Santa Catarina. In 2013, Jader joins the team of designers of the german brand ClassiCon. Graduated in architecture, with award-winning pieces in major national and international design competitions, Jader Almeida has gained increasing prominence and continues improving his work with his participation in exhibitions, technical visits and courses in several countries.
Patricia Anastassiadis - Anastassiadis Arquitetos
Founded in 1993 in São Paulo, Brazil, ANASTASSIADIS ARQUITETOS having Patricia Anastassiadis alongside with her Partners as heads and leaders accounts with a team with over 60 multicultural and international experienced architects that work together in material research, textures, history, anthropology, market demands and other references and fields required for an accurate development and planning of resolutions for an optimized design integrating interior, architecture and product design always attending to the most strategical need of each and everyone of its clients, such as: Sofitel, Ritz Carlton, Deutsche Bank, Bank Boston, Adidas, Nestlé, Sony or Brookfield among others.
Lauro Andrade Filho – Show Director Expo Revestir
Since 2003, Lauro Andrade is the Marketing and Intelligence Director of ANFACER, the Brazilian Association of Ceramic Tiles and Sanitary Ware. Since 2006, he is also the show director of the Brazilian trade show Expo Revestir and High Design Expo. For more than three years, Lauro is now also the founder and promoter of DW! SAO PAULO DESIGN WEEKEND.
Antonio Ferreira Junior - AMC projetos e decoração ltda
Antonio began his career as Architect, Interior- and Set Designer in the city and Sao Paulo developing residential and commercial projects especially in interior design which earned them some important awards such as: Decor year book, Deca Prize for best bathroom Premio Casa Cor etc.
Marc Viardot - Director Marketing and Products Laufen
Economist by education - Marc Viardot joined the Laufen Bathrooms AG in Switzerland in 2003 and has remained with the company ever since. Being responsible of worldwide branding, communication and product portfolio for almost five years, he has leadingly turned Laufen into a global premium brand of high renown. With his passion for design and its cooperations, successfull projects such as Kartell by Laufen or the SaphirKeramik collections by Toan Nguyen and Konstantin Grcic came to life.
Brazil reflects as a key element to Laufen’s history. Already back in 1952, Laufen laid the foundation for a worldwide expansion with the acquisition of a tile factory in Brazil. Today, Roca, Laufen’s mother company, operates 5 Vitreous China factories, 3 tile plants and 1 faucet factory in Brazil.
DEC. 3RD – DEC. 6TH // LAUFEN SHOWROOM AT MIAMI IRONSIDE.
A TEMPORARY EXHIBITION DURING DESIGN MIAMI / ART BASEL:
Visit Laufen’s Miami Ironside showroom for the exhibition of a visionary project that honours Brazil and its culture. Taking a living SaphirKeramik washbasin bowl as a blank canvas, 10 renowned Brazilian creatives; Antonio Ferreira Jr. and Mário Celso Bernardes, Arthur Casas, Christian Cravo, Derlon Almeida, Jader Almeida, João Armentano, Marko Brajovic, Patricia Anastassiadis, Ricardo Bello Dias and Ronaldo Fraga were given free rein to explore the concept of Brazilianness. A challenge which made them take a unique look at the country’s culture, with all its various forms of expressions. The limited washbasins of Impressões by LAUFEN will be donated for charity institutions selected by each of the participants.
DEC. 4th // 9 PM – MIDNIGHT
CAMPUS COLLECTIVE: DESIGN ESCAPE PARTY – DISTRICT WIDE.
Design Escape Party, the annual district-wide art and design party with open showrooms all night at Miami Ironside is hosted in collaboration with LAUFEN. Dance the night away to latin beats in Miami Ironside’s open courtyards, enjoy craft cocktails from 8pm to midnight.
Media Partner: http://tlmagazine.com/